Scaling from Digital to Target Shelves

Client: Beauty & Personal Care Brand

Challenge

A leading e-commerce beauty and personal care brand aimed to expand into big box retailers, starting with a pilot rollout of two products in Target stores nationwide. However, their manufacturer faced delays, leaving just 48 hours to pack, label, and ship products to Target’s distribution centers. The company needed a fulfillment partner with expertise in retail logistics to meet the tight timeline and ensure a flawless execution.

Solution

SPC leveraged its extensive experience in retail fulfillment and 3PL integrations to execute a seamless product rollout. Key steps included:

Collaborating with Target and 3PL Partners: Coordinated planning with the customer, Target, and 3PL integrations to align on timelines and requirements.
EDI Integration: Integrated with the customer’s EDI system to streamline data exchange and process shipments through Target’s partner portal.
Efficient Turnaround: Received inbound materials, produced and applied EDI-compliant labels, palletized products, and prepared shipments for over 1,700 Target stores nationwide—all within 48 hours.
Nationwide Shipping Coordination: Ensured products reached Target distribution centers on schedule for a smooth retail launch.

48-Hour Rollout Success

Reaching 1,700 Retail Stores Nationwide!

Results

RThe initial launch exceeded expectations, with all products delivered on time and in compliance with Target’s standards.
RThe customer now ships weekly into Target stores nationwide.
RBased on the success of the rollout, the brand secured two additional shelf positions for new personal care products.

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