SPC Case Study:

Welcome Kit Fulfillment

Revolutionizing Luxury car welcome kits

Client: Automotive Brand

An agency representing a luxury automotive brand envisioned a premium welcome kit for new car owners. The kit included:

• A custom sculpture of the car on a personalized engraved glass stand.
• An engraved brushed metal tag featuring the car’s VIN.
• A product brochure tailored to the car’s make, model, and color.
• A personalized thank-you letter.
• A gift certificate for a supercar racecourse experience.

With 5+ personalized components, the challenge was producing the kits under one roof while maintaining 100% order accuracy, managing inventory, and tracking shipments. The process required precision, advanced technology, and white-glove execution, which most providers couldn’t handle.

SPC implemented a streamlined, end-to-end production and fulfillment system to ensure order accuracy and efficiency. Key components of the solution included:

• Integrated Data Management: Imported received dealership data into SPC’s warehouse management system to create unique orders for each kit.
• Personalized Production: Routed data to engravers for metal tags and glass stands, digital presses for thank-you letters and certificates, and fulfillment for the car sculpture and luxury presentation box.
• Advanced Quality Control: Created individual orders for every kit, allowing each component to undergo detailed quality checks.
• Comprehensive Fulfillment: Consolidated all elements in a highly precise, white-glove kitting process, ensuring seamless assembly and shipping.